Principles of marketing / 
Philip Kotle... [et al.] 
 - 5th European ed. 
 - London :  Pearson Education,  2008. 
 - xxxv, 1020 p. :  col. ill. ;  24 cm. 
<br/><br/> Includes Index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780273711568 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.