Blythe, Jim. <br/><br/>
Principles and practice of marketing / 
Jim Blythe. 
 - London :  Thomson,  ©2006. 
 - xviii, 744 pages :   illustrations (some colour) ;  28 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>1844801209 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 BLY