TY  - BOOK
AU  - Mintzberg, Henry.
TI  - The strategy process: concepts contexts cases 
SN  - 027365120X(pbk.)
PY  - 2003///
CY  - Harlow,
PB  - Pearson Education Limited
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references
ER  -