de Wit, Bob. Strategy process, content, context : an international perspective / Bob de Wit, Ron Meyer [and] Pursey Heugens. - 2nd ed. - London : International Thomson business press, 1998. - xxvi, 1252 p. : ill. ; 25 cm. Includes index. Includes bibliographical references. ISBN: 1861521391 (pbk.) Subjects--Topical Terms: Strategic planning--Mission statements.