TY  - BOOK
AU  - Piercy,Nigel
TI  - Market-led strategic change: making marketing happen in your organization 
SN  - 0722525443 (hbk. )
PY  - 1991///
CY  - London
PB  - Thorson
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -