Piercy, Nigel. <br/><br/>
Market-led strategic change :  making marketing happen in your organization / 
Nigel Piercy. 
 - London :  Thorson,  1991. 
 - 416 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0722525443 (hbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.