Wright, Peter L.

Strategic management : concepts and cases / Peter Wright, Mark J. Kroll and John A. Parnell. - 4th ed. - Englewood Cliffs, N.J. : Prentice Hall, 1998. - xvi, 336 [372] p. : ill. ; 26 cm.

Includes index.

Includes bibliographical references.

0136817505 (pbk.)


Strategic planning.
Strategic planning--Case studies.