Wright, Peter L. Strategic management : concepts and cases / Peter Wright, Mark J. Kroll and John A. Parnell. - 4th ed. - Englewood Cliffs, N.J. : Prentice Hall, 1998. - xvi, 336 [372] p. : ill. ; 26 cm. Includes index. Includes bibliographical references. ISBN: 0136817505 (pbk.) Subjects--Topical Terms: Strategic planning.Strategic planning--Case studies.