TY  - BOOK
AU  - Busch,Rainer
AU  - Seidenspinner,Margarete
AU  - Unger,Fritz
TI  - Marketing communication policies
SN  - 3540373225 (hbk.)
PY  - 2007///
CY  - Berlin
PB  - Springer
KW  - Communication in marketing
N1  - Includes bibliographical references
ER  -