00572cam a22001814a 4500008004100000020002200041100001900063245009500082260003200177300003300209504004100242650003200283700003000315700001800345003000100363005001700364040000900381                                          a3540373225 (hbk.)1 aBusch, Rainer.10aMarketing communication policies /cRainer Busch, Margarete Seidenspinner and Fritz Unger.  aBerlin :bSpringer,cc2007.  axi, 260 p. :bill. ;c24 cm.  aIncludes bibliographical references. 0aCommunication in marketing.1 aSeidenspinner, Margarete.1 aUnger, Fritz.20230123125329.0  cNUST