Busch, Rainer. <br/><br/>
Marketing communication policies / 
Rainer Busch, Margarete Seidenspinner and Fritz Unger. 
 - Berlin :  Springer,  c2007. 
 - xi, 260 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>3540373225 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.