Lovelock, Christopher H. <br/><br/>
Services marketing / 
Christopher H. Lovelock. 
 - 3rd ed. 
 - Upper Saddle River :  Prentice Hall,  1996. 
 - xii, 660 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0134558413 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.<br/>Service industries--Marketing.