TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk, Leslie Lazar.
TI  - Consumer behaviour
SN  - 013719501X (pbk.)
PY  - 1997///
CY  - New Jersey
PB  - Prentice Hall
KW  - Motivation research
KW  - Markerting
KW  - Consumer behavior
N1  - Includes index; Includes bibliographical references
ER  -