Schiffman, Leon G. <br/><br/>
Consumer behaviour / 
Leon G. Schiffman, Leslie Lazar Kanuk 
 - 6th ed., International ed. 
 - New Jersey :  Prentice Hall,  c1997. 
 - xv, 672 p. :  col. ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>013719501X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research--Markerting.<br/>Consumer behavior.