TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior: marketing strategy perspectives 
SN  - 0256031770 (hbk.)
PY  - 1987///
CY  - Homewood
PB  - Irwin
KW  - Consumer behavior
KW  - Marketing
N1  - Includes index
ER  -