Peter, J. Paul. <br/><br/>
Consumer behavior :  marketing strategy perspectives / 
J. Paul Peter and Jerry C. Olson. 
 - Homewood :  Irwin,  1987. 
 - xvii, 698 p. :  ill. (some col.) ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256031770 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.