Hague, Paul. <br/><br/>
Market research :  a guide to planning, methodology, and evaluation / 
Paul Hague & Peter Jackson. 
 - 2nd ed. 
 - London :  Kogan Page,  1999. 
 - 239 p. :  ill.  ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0749429178 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.