Crask, Melvin. <br/><br/>
Marketing research :  principles and applications / 
Melvin Crask, Richard J. Fox [and] Roy G. Stout. 
 - Englewood Cliffs :  Prentice Hall,  1994. 
 - xv, 642 p. :  ill. ;  23 cm. 
<br/><br/> Includes Index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0205140912 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.