TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Cron,William L.
TI  - Sales management: concepts and cases 
SN  - 0471055484 (hbk)
PY  - 1995///
CY  - New York
PB  - Wiley
KW  - Sales management
KW  - Case studies
N1  - Includes bibliographical references
ER  -