Aaker, David A. <br/><br/>
Marketing research / 
David A. Aaker, V. Kumar, George S. Day. 
 - 7th ed. 
 - New York :  Wiley,  c2000. 
 - xvi, 751 p. :  ill.;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471363405 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.