TY  - BOOK
AU  - Blythe,Jim
TI  - Essentials of marketing
SN  - 0273693581 (paperback.)
AV  - HF5415 BLY 
PY  - 2004///
CY  - Harlow
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -