Blythe, Jim. <br/><br/>
Essentials of marketing / 
by Jim Blythe. 
 - Third Edition 
 - Harlow :  Prentice Hall,  ©2004. 
 - xix, 354 pages.   illustrations. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273693581 (paperback.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 BLY