Proctor, Tony <br/><br/>
Essentials of marketing research / 
Tony Proctor. 
 - 2nd. ed. 
 - Harlow   Pearson Education Limited,  2000. 
 - ix, 470 p. :  ill. ;  25 cm. 
<br/><br/> INcludes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0273642006 (bpk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.