TY  - BOOK
AU  - Copley,Paul
TI  - Marketing communications management: concepts and theories, cases and practices 
SN  - 0750652942 (pbk.) 
PY  - 2004///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Communication in marketing
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -