Copley, Paul. <br/><br/>
Marketing communications management :  concepts and theories, cases and practices / 
Paul Copley. 
 - Oxford :  Butterworth-Heinemann,  2004. 
 - xiv, 441 p. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750652942 (pbk.)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing--Management.