TY  - BOOK
AU  - Burns,Alvin C.
AU  - Bush,Ronald F.
TI  - Marketing research
SN  - 0138966060 (hbk.)
PY  - 1998///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Marketing research
N1  - Includes index; Includes bibliographical references
ER  -