Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns, Ronald F. Bush. 
 - 2nd ed. 
 - Upper Saddle River :  Prentice Hall,  c1998. 
 - xxi, 637 p. [24]   ill. (some col.) ;  26 cm. +  1 computer laser optical disc (4 3/4 in.) 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0138966060 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.