Consumer behavior
buying, having and being
Solomon, Michael R.
creator
text
Upper Saddle River
Prentice Hall
2004
6th ed.
monographic
xviii, 621 p. : col. ill. ; 27 cm.
Michael R. Solomon.
Includes index.
Includes bibliographical references.
Consumer behaviour
Motivational research (Marketing)
0131230115 (pbk.)
20230123125242.0