Solomon, Michael R. <br/><br/>
Consumer behavior :  buying, having and being / 
Michael R. Solomon. 
 - 6th ed. 
 - Upper Saddle River :  Prentice Hall,  2004. 
 - xviii, 621 p. :  col. ill. ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references.   
<br/><br/><label>ISBN: </label>0131230115 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour.<br/>Motivational research (Marketing).