Marketing research
an applied approach
Malhotra, Naresh K.
creator
Naresh K. Malhotra.
David F. Birks
text
Harlow
Prentice Hall
c2003
2nd European ed.
monographic
xxi, 786 p. : ill. (some col.). ; 27 cm.
Naresh K. Malhotra [and] David F. Birks.
Includes index.
Includes bibliographical references.
Marketing research
Marketing
Management
0273657445 (pbk.)
20230123125242.0