TY  - BOOK
AU  - Mowen,John C.
AU  - Minor,Michael
TI  - Consumer behavior: a framework 
SN  - 0130169722 (pbk.)
PY  - 2001///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Consumer behavior
N1  - Includes index; Includes bibliographical references
ER  -