Mowen, John C. <br/><br/>
Consumer behavior :  a framework / 
John C. Mowen [and] Michael S. Minor. 
 - Upper Saddle River, N.J. :  Prentice Hall,  2001. 
 - xiv, 354 p. :  ill. (some col.) ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0130169722 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.