TY  - BOOK
AU  - McDaniel,Carl
AU  - Gates, Roger.
TI  - Marketing research essentials
SN  - 0324023170 (paperback)
AV  - HF5415 MCD 
PY  - 2000///
CY  - Ohio
PB  - South weastern Publishing
KW  - Marketing research
N1  - Includes biliographical references and index
ER  -