McDaniel, Carl. <br/><br/>
Marketing research essentials / 
Carl McDaniel and Roger Gates. 
 - Third edition. 
 - Ohio :  South weastern Publishing,  ©2000. 
 - xxiv, 514 pages :  illustrations ;  25 cm. 
<br/><br/>Includes biliographical references and index. 
<br/><br/><label>ISBN: </label>0324023170 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415 MCD