TY  - BOOK
AU  - Kotler, Philip
AU  - Wong, Veronica.
AU  - Saunders, John
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 0273684566 (paperback)
AV  - HF5415 PRI 
PY  - 2005///
CY  - Harlow
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -