Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Veronica Wong,  John Saunders and Gary Armstrong. 
 - Fourth European Edition. 
 - Harlow :  Prentice Hall,  ©2005. 
 - xxxiv, 952 pages :  illustrations;   28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273684566 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 PRI