TY  - BOOK
AU  - Hollensen,Svend
TI  - Global marketing: a market-responsve approach 
SN  - 0132610906 (pbk.)
PY  - 1998///
CY  - London
PB  - Prentice Hall Europe
KW  - Export marketing
N1  - Includes index; Includes bibliographical references
ER  -