Hollensen, Svend. <br/><br/>
Global marketing :  a market-responsve approach / 
Svend Hollensen. 
 - London :  Prentice Hall Europe,  1998. 
 - xxxvi, 604 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0132610906 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.