TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 0471415723 (pbk.)
PY  - 2001///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
KW  - Business
N1  - Includes index; Includes bibliographical references
ER  -