TY  - BOOK
AU  - Usunier,Jean-Claude
TI  - Marketing across cultures
SN  - 0130106682 (pbk.)
PY  - 2000///
CY  - Harlow
PB  - Financial Times/Prentice Hall
KW  - Export marketing
KW  - Social aspects
KW  - International business enterprises
KW  - Intercultural communication
N1  - Includes index; Includes bibliographical references
ER  -