Usunier, Jean-Claude. <br/><br/>
Marketing across cultures / 
Jean-Claude Usunier. 
 - 3rd ed. 
 - Harlow :  Financial Times/Prentice Hall,  c2000. 
 - xv, 627 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0130106682 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Social aspects.<br/>International business enterprises--Social aspects.<br/>Intercultural communication.