TY  - BOOK
AU  - Rogan,Donal
TI  - Marketing: an introduction for Irish students 
SN  - 0717128318 (paperback)
AV  - HF5415 ROG 
PY  - 2000///
CY  - Dublin
PB  - Gill and Macmillan
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -