TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong, Gary.
TI  - Marketing: an introduction
SN  - 0135552443 (pbk.)
AV  - HF5415 KOT 
PY  - 1993///
CY  - New Jersey
PB  - Prentice Hall
KW  - Markerting
N1  - Includes bibliographical references and index
ER  -