Kotler, Philip. <br/><br/>
Marketing :  an introduction/ 
Philip Kotler [and] Gary Armstong. 
 - Third Edition 
 - New Jersey :  Prentice Hall,  ©1993. 
 - xxiv, 632 pages. :  Colour illustrations.;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135552443 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Markerting.
<br/><br/><label>LC Class. No.: </label>HF5415 KOT