00633cam a22002054a 4500008004100000020002200041100001700063245008600080250001200166260003600178300004800214504004100262500002000303650003200323650002400355650002100379003000100400005001700401040000900418                                          a0273655000 (pbk.)1 aFill, Chris.10aMarketing communications :bcontexts, strategies, and applications /cChris Fill.  a3rd ed.  aHarlow :bPrentice Hall,c2002.  axxxii, 790 p. :bill. (some col.) ;c25 cm.  aIncludes bibliographical references.  aIncludes index. 0aCommunication in marketing. 0aMarketing channels. 0aSales promotion.20230123125218.0  cNUST