TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
TI  - Global marketing management
SN  - 0471230626 (pbk.)
PY  - 2004///
CY  - New York
PB  - J. Wiley & Sons
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Includes Index; Includes bibliographical references
ER  -