Kotabe, Masaaki. <br/><br/>
Global marketing management / 
Masaaki Kotabe [and] Kristiaan Helsen. 
 - 3rd ed. 
 - New York :  J. Wiley & Sons,  c2004. 
 - xxii, 704 p. :  ill. (some col.) ;  26 cm. 
<br/><br/> Includes Index 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471230626 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>International business enterprises--Management.