00771cam a2200265 a 4500 0073529850 (hbk.) MAIN HF5415.3 PET Peter, J. Paul. Consumer behavior and marketing strategy / J. Paul Peter [and] Jerry C. Olson. 8th ed. Boston : McGraw-Hill, c2008. xix, 555 p. : ill. ; 27 cm. Includes index. Includes bibliographical references. Consumer behavior. Marketing. Olson, Jerry C. .b10286160 18-10-11 03-11-10 20230123125213.0 NUST BOOKS HF5415.3 PET 137512 137512