Thompson, Arthur A. Crafting and executing strategy : text and readings / Arthur A. Thompson, Jr., A.J. Strickland III [and] John E. Gamble. - 15th ed. - Boston : McGraw-Hill/Irwin, 2007. - xiv, 657 p. : col. ill. ; 26 cm. Includes index. Includes bibliographical references. ISBN: 0073137219 (pbk.) Subjects--Topical Terms: Strategic planning.Business planning.