East, Robert <br/><br/>
Consumer behaviour :  applications in marketing / 
by Robert East, Malcolm Wright, and Marc Vanhuele. 
 - Los Angeles :  Sage Publications,  2008. 
 - viii, 334 p. :  ill. ;  24 cm. 
<br/><br/> Includes Index 
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.