TY  - BOOK
AU  - Shimp,Terence A.
TI  - Advertising, promotion and supplemental aspects of integrated marketing communications
SN  - 9780030352713 (Hardcover)
AV  - HF5415.123 SHI 
PY  - 2003///
CY  - Mason
PB  - Thomson
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Includes bibliographical references and index
ER  -